The focus on social developments in construction

The social aspects of property developments are a growing focus for developers in the current market. Whether this is in building private sale properties, to build to rent, their schemes are turning into projects that incorporate social elements, such as supermarkets and shops, for those that will be living in them and in surrounding areas.

Another visible shift that we are seeing is the decrease of “high-end” products being promoted and more mid-market, high volume projects taking their place, as there is a shortage of available housing. This shortage of housing has also caused an increase in the overall value of properties, making it harder for young professionals to get on the property ladder. “Help to buy” schemes have been introduced to combat this difficulty for first-time buyers. 

As the retail industry has been changing rapidly and many businesses have struggled with the current market, property developments that create a unique and inviting social space for customers are becoming increasingly common. Creating a diverse space where residents and customers can engage socially has many benefits. Customers will enjoy spending time and money in those areas, so incorporating retailers into regeneration schemes will be popular with the current population. 

As we have seen a growing focus on developing spaces that create a sense of identity and place, there has also been a change in the demand for certain skills and experience in traditional development roles. Most commonly, these roles now require a stronger focus on amplifying the social experience in most new mixed-use, regeneration schemes. This has implied that developers will be seeking advice from more external consultants who will be able to support them in identifying the criteria specific to a location which might depend on the local affluence.

In order to manage the social aspects of new developments, it is expected that new roles will begin to emerge and so far we are noticing that developers are focusing more attention and detail into the projects they are putting in the market. Looking forward, we can assume that, as a result, there will be a stronger focus to work towards more sustainable schemes and better engage with local councils and boroughs to understand what the communities actually need to further develop that area.

The longer-term happiness and well-being of communities is the ultimate goal and reason for the shift in focus to the social elements of developments. As part of a self-sustainable community, customers will feel that they can live, work and socialise in that area alone, and allow for further development of the neighbouring locations. The more successful developers are at achieving this, the happier the residents will be and in turn, the more profitable the developments will be. Such developments also provide job opportunities in the surrounding area, due to the increase in commercial and retail units. All of these elements will help to upscale the value of the territory that is being developed.

Adapting to meet the changes in market demand is essential to ensure that developments are innovative and fit for purpose socially as well as residentially. If changes don’t take place, developers risk falling behind their competitors. Innovation and creatively with the end users at the forefront of the developer’s mind is key to building more social and sustainable developments.

If you are looking to hire in the construction sector, please get in touch with one of our specialist Page Personnel recruitment consultants today who will be happy to discuss all of your hiring requirements.