About Hasbro

Hasbro, Inc. (NYSE:HAS - News) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world.

As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. The business has experienced its fifth consecutive year of growth and 2009 saw revenues in excess of $4 billion.

Our clear focus is not simply to deliver products, but to deliver Immersive Brand Experiences to our consumers - We believe that by delivering compelling Brand Experiences, we will continue to strengthen and deepen the emotional connections and resonance that our brands have with consumers around the world. We are transforming from a toy & game company competing with just toy companies to a Branded Play Company, competing with the likes of all entertainment companies for the consumer's attention.

Our newly created multi-lingual Finance Shared Service Centre based in Stockley Park near Uxbridge will equip local European subsidiaries to further enhance customer serviceability and execute future growth plans by simplifying working practices and realising improved operating efficiency.

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