About us

Swarovski is the global leader in the production of cut crystal.

Since our foundation in 1895 we have grown to have a worldwide turnover in excess of €2billion. We have a presence in 120 countries and now employ more than 26,000 people worldwide. We remain a family owned, financially autonomous business which enables a long-term and sustainable strategy of growth and brand development. Swarovski has a culture that combines our traditional family values with innovation and passion to bring sparkle to people's everyday lives through our modern designs.

In the UK the Swarovski brand has become a familiar sight on the High Street and we are now an established multi-channel retailer. Our position as a modern fashion jewellery brand makes us attractive to a wide range of consumers.

At Swarovski we are recognisably linked to the world of glamour and high fashion. Daniel Swarovski aimed to create a diamond for everyone; to make a splendid product more affordable. This idea of affordable luxury has been instrumental in developing the brand name through designer sponsorship and high profile events within the fashion industry.